Everyone wants to get ahead of the game, and it’s common that people have used
unscrupulous methods, spam and scams to achieve those ends. I would like to suggest
that you don’t have to do those, and all it takes is one thing, the best kept secret
in affiliate marketing!

 

If you realize, affiliate marketing is a simple thing to do. You merely find a hot
product in a market, and drive traffic that converts. Your cost of promotion will
turn up to be really a way to help you to make profits. It’s just a business
expense.

 

At the end of the day, people who forget the aim of affiliate marketing will get
extremely frustrated and confused. Is it really just about putting up Google
pay-per-click ads? Or is it about using search engine optimization?

 

In my opinion, the most obvious secret in affiliate marketing is really the idea of
being an “affiliate”. What does it mean? Affiliating means you create some kind of
relationship with the people you connect with. It describes the closeness that you
have with people. After all, if you are using affiliate marketing, isn’t it
important for you connect with people? So let me ask: do you call your affiliates?
Do you contact people to meet them up face to face?

 

Sure, there are constraints, but consider the possibilities.

As an affiliate marketer, there are three concrete ways to enhance your relationship
with your affiliates.

First, give them a priority call on a regular basis. Once you feel that you have a
good fit with your affiliates, call them to let them know how important it is for
you to have a connection with them. Often, teleseminars can be run to develop a
positive learning atmosphere with your audience while allowing a guest to come on
the call to contribute. If you want to learn about teleseminars, the best person in
the industry is probably my friend, Alex Mandossian. You can find him at

 

Second, understanding what they are able to do, and write about them on a regular
basis so as to beef up their credibility in the eyes of your audience. While you
might think this is a complete waste of time, it’s a process known as ‘edification’.
When you edify a person positively, they gain credibility. It also helps you foster
a positive relationship with them. One person I know who talks about this a lot is
Matt Morris, the founder and CEO of Success University. You can find out what his
business is (hint it has got everything to do with “affiliating”) at

 

Third, help plug any gaps they might have. It’s always useful to help other people
to plug in their gaps, especially if there are problems with some area of their
business. Do it discreetly. Many times, however, a small gesture like this can bring
you a very long way.