Prospecting leads are hard enough but using an affiliate program makes it easier. What an affiliate program is, is where you are allowing other marketers to sell your product or program. You only have to pay when they make a sale. They have to cover all the marketing expenses out of their own pocket, which is great for you. The key is to make sure you reward your affiliates accordingly and make things as easy as possible for them.
First, we need to get a program set-up. So go to your favorite search engine and look up affiliate program systems. Find the affiliate program you are most comfortable with and go with them. They will install everything you need and explain how to use their system. Your prospecting for leads will get easier because your program is in place.
Next, we need to find affiliates. You can advertise wherever you please but I would suggest advertising for affiliates on http://clickbank.com. Remember the higher the commissions are that you pay, the better the affiliates you will get. If you only pay 10% of everything they sell you will not land the big affiliates. Try 50% and watch what happens. Here is a very good tip: Go to http://elance.com and hire people to get power affiliates for you. Only pay them 10 bucks per power affiliate they get and only once the affiliate has signed up with you.
Once you have your affiliate program in place all you have to worry about is getting new clients. Always reward your top affiliates with a cash bonus or a vacation to show them their work is appreciated. Contests are also a great way get more sales from your affiliates. Your program will prospect leads for you because you will have targeted all the interested people.